Social media + digital distractions

Lack of motivation

Stress/ anxiety

Lack of structured study habits

Noisy environment

Top 5 factors that affected one’s ability to focus

Listening to music or white noise

Creating a dedicated study space

Turning off notifications or ā€œDNDā€

Setting specific study goals or time


Strategies currently used to improve focus

Tools or apps used to enhance productivity

Planner

Calendar

To do lists

Notion

Face time friends for study session



ā€œOne thing that has helped me lock in is putting my phone in my drawer so I can’t see it. Out of sight out of mind.ā€ - Isaiah Liggins, High School senior

Several students mentioned the importance of turning off their phones or using Do Not Disturb (DND) modes to maintain focus, particularly during study sessions. Locking the phone away or out of sight is a popular method for avoiding distractions.

A common theme is the lack of motivation and organization, which directly impacts their ability to focus and remain productive. Students often mention that study goals or clear time blocks are helpful but challenging to maintain consistently.

Some students report struggling to resist the urge to check their phones, especially for notifications or social media updates.

Focora is a customizable study and focus app that turns your phone from a distraction into your best productivity tool. With focus modes, social study sessions, streak tracking, and more, it makes staying on task engaging, measurable, and fun.

INTERVIEWS + SURVEYS

āœļø I conducted a google forms survey asking students in high school and college about their experiences/ challenges with productivity + technology.

šŸŽ¤ Additionally, I conducted one-on-one interviews with the students to further understand the influence of technology in productivity and the idea of ā€œlocking in.ā€

šŸ”‘ Here are some key takeaways.

CURRENT ACADEMIC LEVEL

WEEKLY # OF HOURS SPENT STUDYING

AFFINITY MAPPING + IDEATION

šŸ’”While our affinity mapping didn't consist of just these few stickies…here are some key ideas that helped with our ideation process.

šŸ“±Apps used to help focus

šŸ˜‡ Non Tech Things that have helped with focus

šŸ‘Ž Pain points

šŸ‘ User needs

šŸ—‘ļø Divergent thinking

Gamified focus

planner

Gamified

task

tracking app

Desk Buddy w

Timer

motivational

notifications

lights that

change based

on

focus

levels

proximity based

phone locking system

Smart locks

on

Apps

Lock in - lock screen: app where you can customize focus modes

šŸ’”

🪩 Convergent thinking

Low effort

high effort

Low Impact

High Impact

Motivational notifications

Lights that change based

on focus levels

Lock in Lock Screen

Proximity based phone locking system

Smart lock on apps

Gamified task

tracking app

Gamified Focus

planner

Desk buddy with timer

Wants to get his work done in one sitting

Wants to work with friends but stay focused and not go on a yap sesh

Be able to keep track of everything he has completed throughout the week

*courtesy of notion

CHARLES LAMON

😁

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😊

STAGE OF

JOURNEY

ACTIONS

EMOTIONAL

STATE

FEELINGS

+ NEEDS

POTENTIAL OPPORTUNITIES

FOR IMPROVEMENT

Preparing to Study

While studying

Studying with friends

Finished

studying

Charles starts by opening multiple apps (Timer, Calendar, Notion) to check his tasks for the day.

Charles sets a timer for his study session, using the Pomodoro technique to stay on track.

As soon as he gets into the session, Charles instinctively reaches for his phone, scrolling through TikTok.

Charles enjoys working with friends for motivation but often ends up chatting instead of focusing.

Charles enjoys tracking his progress but it feels scattered across multiple apps.

At the end of the week, he reviews how many tasks he’s completed but struggles to find everything in one place.

Positive

Negative

Excited, optimistic,

annoyed

He feels overwhelmed by switching between apps and gets frustrated at the lack of an all-in-one solution.

Despite setting time limits, his phone is a constant distraction.

Ends up losing track of time with unproductive breaks.

Need: A tool that minimizes phone distractions while still allowing for structured breaks.

There's no system to track how well everyone is staying on task.

Need: A way to study with friends while maintaining focus through accountability.

Difficulty tracking everything in one place leads to feelings of disorganization.

Need: A comprehensive dashboard that consolidates tasks, study sessions, and progress.

Motivated, studious

Disappointed,

guilty

Fun, but unmotivated

Done, but unsatisfied just glad its over

Develop new habits or systems to limit distractions caused by her phone.

Improve the structure and productivity of study sessions with friends by setting clear goals at the beginning

Create an environment that nurtures consistent motivation and positive reinforcement.

UC Berkeley Junior, Cognitive Science + CS

BEHAVIORS + HABITS

FRUSTRATIONS

GOALS + NEEDS

ā€œI need to lock in on my assignments but often get distracted on my phone and end up scrolling on TikTok and reels when I should be doing my readings.ā€

As a double majoring junior, Charles has a lot on his plate from class assignments, extracurriculars and job search.


Likes to work with friends

Gets easily distracted from her phone and ends up scrolling when she shouldn’t

Utilizes study methods, such as the Pomodoro Technique

Likes to have ā€œfreeishā€ weekends to relax

Loves tracking her goals


Can’t seem to keep track of everything she needs to do in one place

Has a lot of organization apps such as Reminder, Calendar, and Notion but is annoying to go through all of them individually

Keeps reaching for phone when trying to ā€œlock inā€

🧩 Introducing....

Focora!!!

JOURNEY MAP + PERSONA

Focus with Friends

Track Work Sessions

Discover Others

All-in-One Homepage

Personal Profile

Custom Focus

SOLUTION